About us

Heleen and Samantha Founders
We are part of the #fashionrevolution. What does that mean?

It means that we believe in business as a force for good, and making fashionable clothes for kids in a way that is fair to people and kind to our planet.

We apply our creativity throughout the whole process, from design to production, marketing to logistics. We create colourful, fresh and lasting fashion for kids. Our designs are comfortable, easy-to-wear and fun. We are lively, open, curious, enthusiastic and creative. We are part of a new fashion world of free spirits, no matter where they are or where they live.

Heleen and Samantha met in Bangkok through their daughters who were friends at Kindergarten. They incorporated their company in Singapore in April 2018 and launched commercially in July 2019. Together, they have lived and worked in more than 35 countries.

Now living in Santiago de Chile, Heleen has worked in sustainability, behavioural change and managing complex international awareness-raising campaigns in Asia, Europe and Latin America.

Throughout her career, Samantha has worked for French high-end fashion brands in sales, marketing and sourcing. She has degrees in Arts, Graphic Design and Vietnamese Literature.

We bring The Extra Smile to you!